overview
Original Lucky Dog Animal Rescue logo used since the organization’s inception in 2009.
This outlines the rebranding of Lucky Dog Animal Rescue, featuring a refreshed logo design. The new logo maintains the organization’s identity while modernizing its visual appeal. The updated design enhances brand recognition, aligns with contemporary aesthetics, and reinforces the organization’s mission of saving animals.
research
Over the years, major pet-related companies have modernized their brand identities by adopting simplified, clean, and approachable designs. The logos listed on the left panel reflect key trends in this evolution:
Minimalistic & Iconic Design – Many companies have shifted to simple, recognizable icons, often incorporating abstract or stylized pet imagery (e.g., Best Friends, ASPCA, FOACAS).
Rounded & Friendly Typography – Brands like Dogtopia and Petco use soft, modern fonts that feel welcoming and approachable.
Flat Colors Over Gradients – Modern branding favors solid, flat colors rather than detailed images or gradients, ensuring better scalability, clarity, and recognition across digital and print formats. This shift improves accessibility and creates a more contemporary, streamlined look.
new look
Primary & Variant Logo
Color Palette
Lucky Green
#3ba232
Rescue Green
#475eab
Shelter Sunset
#d85e1b
Forever Home Gold
#ffbe0b
Typography
The new Lucky Dog Animal Rescue logo and its variant represents a modernized, cohesive brand identity while preserving the organization’s mission and recognizable elements.
Inclusion of a Cat – The updated design now features both a dog and a cat, reinforcing Lucky Dog’s commitment to rescuing and rehoming all at-risk animals, not just dogs.
Refined Typography – The mix of bold and playful fonts balances professionalism with approachability, making the brand feel both trustworthy and welcoming.
Consistent Color Identity – Retaining Rescue Blue and Lucky Green ensuring continuity while maintaining a vibrant and engaging look.
Shamrock Symbol – The four-leaf clover remains a key element, symbolizing the “luck” these animals receive through rescue and adoption.
merch
branded images
